“1 Hotel, the 426-room joint venture between Starwood Capital Group’s Barry Sternlicht and developer Richard LeFrak, opens Wednesday.”
1 Hotel and Homes is opening its South Beach doors tomorrow. The new concept hotel and condo project is located at 23rd and Collins, directly on 600 feet of Atlantic Oceanfront and features a massive pool deck, rooftop pool, and restaurant by Tom Colicchio, who is bringing a Farm-to-Table concept to his Beachcraft seaside grill. In addition to the hotels units, the project will feature 163 residences, most with Ocean view, that will have 24/7 access to hotel amenities.
The 1 Hotel and Homes concept was the brainchild of Barry Sternlicht of Starwood, who created the W Hotel brand itself and made St. Regis into a real luxury brand. He also created the Baccarat Hotel and Residences, which just opened the doors of its flagship hotel in NYC. Mr. Sternlicht is joined by famed NYC developer Richard Le Frak and Brazilian designer Debora Aguiar in creating this eco-friendly concept hotel and residences.
The new chain already has one location in NYC and another one coming to Brooklyn Bridge Park in Brooklyn. The plan is for a couple dozen 1 Hotel and Homes, an eco-friendly concept, not only in the operation of the hotel, but also in the selection of materials used in construction. The idea was to replace synthetic with natural elements throughout the project, using sustainable and low impact natural materials.
I guess the 3rd time’s a charm. This project has gone through many iterations, first as the Roney Palace, then as Paradiso, and most recently Gansevoort South. We trust that 1 Hotel and Homes will be very successful given Barry Sterlicht’s involvement in the project.