The “Ladies’ Mile” section of the Avenue of the Americas south of 23rd Street has several wonderful large former department store buildings, some of which have been converted into residential condominiums and some of which have been upgraded in recent years for retail uses.
The area to the north on the avenue was formerly the city’s “Flower District” and rezoning has transformed it into a stretch of high-rise apartment towers, most of which are rentals. Diversity is important and Gerald Brauser commissioned Garrett Gourlay to design something different for the southwest corner of the avenue at 18th Street: a new, 10-story residential condominium building with iridescent black brick facades. The new building has 41 units and its address is 100 West 18 Street, and it has 10 floors, 43 units, 3 retail units, 116,000 sq. ft.