Branded Residences: The Complete Guide to Luxury Hotel Residences in NYC, Miam & Los Angeles

Own a piece of the world's most prestigious hotel brands. Live with five-star service, world-class amenities, and legendary hospitality—every day.

What Are Branded Residences?

Branded residences are luxury condominiums developed in partnership with—or managed by—globally recognized hospitality brands. Unlike traditional luxury condos, these properties deliver the service, amenities, and standards of five-star hotels directly to your home.

The concept traces its origins to the early 20th century, but Four Seasons pioneered the modern branded residence model in 1985. Today, branded residences represent the fastest-growing segment of luxury real estate, with over 700 projects completed or in development worldwide.

Why branded residences command premium prices:

• Professional hotel management maintaining impeccable standards
• White-glove services from 24/7 concierge to in-residence dining
• World-class amenities typically reserved for hotel guests
• Brand equity that protects long-term value
• Global benefits including VIP treatment at sister properties worldwide

For buyers in New York, Miami, and Los Angeles, branded residences offer something traditional luxury condos cannot match: the seamless integration of home ownership with five-star living.

Browse by Brand

We serve buyers across 9 luxury hotel brands with 41 properties spanning NYC, Miami, Los Angeles, and South Florida. Each brand offers a distinct experience—from ultra-exclusive Aman sanctuaries to design-forward Edition residences.

Ultra-Luxury Tier

For buyers seeking the absolute pinnacle of privacy, design, and exclusivity

Full-Service Luxury

Comprehensive hotel services with global brand recognition

Boutique & Lifestyle

Distinctive experiences with artistic vision and cultural programming

Branded Residences by Market

Miami & South Florida

The branded residence capital of America, with 30+ properties from Fisher Island to Fort Lauderdale.

Key Markets:

• Miami Beach: Faena House, Ritz-Carlton Miami Beach, Edition Miami Beach, Aman Miami Beach, Rosewood at The Raleigh
• Brickell/Downtown: Four Seasons Brickell, St. Regis Brickell, Waldorf Astoria Miami, Mandarin Oriental Brickell Key
• Sunny Isles Beach: Ritz-Carlton Sunny Isles, St. Regis Sunny Isles
• Surfside: Four Seasons Surf Club
• Fort Lauderdale: Four Seasons Fort Lauderdale, St. Regis Bahia Mar, Edition Fort Lauderdale
• Coconut Grove: Four Seasons Coconut Grove
• Pompano Beach: Ritz-Carlton Pompano Beach, Waldorf Astoria Pompano Beach
• Hillsboro Beach: Rosewood Residences Hillsboro Beach
  
  

New York City

Manhattan's most prestigious addresses with iconic hotel brands.

Key Properties:

• Tribeca: Four Seasons 30 Park Place
• Midtown: Aman New York (Crown Building), Waldorf Astoria (Park Avenue landmark)
• Central Park: Ritz-Carlton Central Park
• Columbus Circle: Mandarin Oriental Columbus Circle
• Fifth Avenue: Mandarin Oriental Fifth Avenue (opening 2031)
• Chelsea: One High Line (Faena hotel services)
• Battery Park: Ritz-Carlton Battery Park
  
  

Los Angeles

Emerging branded residence market with ultra-luxury developments.

Key Properties:

• Beverly Hills: Four Seasons Private Residences, Mandarin Oriental Beverly Hills, Rosewood Beverly Hills, Aman Beverly Hills (One Beverly Hills)
• West Hollywood: Edition West Hollywood

Are Branded Residences a Good Investment?

The Financial Case

Price Premium: Branded residences command 20–35% higher prices than comparable non-branded luxury condos. In emerging markets, premiums can reach 45–60%.

Appreciation: Luxury hotel residences appreciate at 5–7% annually in prime markets versus 3–4% for standard luxury condos. During downturns, branded properties demonstrate greater resilience.

Rental Yields: Annual returns of 4–8% compared to 2–4% for traditional luxury. Corporate demand for executive housing drives premium rates.

Pre-Construction Advantage: Buyers who purchase during pre-sales often capture 10–20% appreciation before completion.

Value Protection

Several factors protect branded residence investments:

• Professional management maintaining buildings to hotel standards
• Brand equity that persists across market cycles
• Scarcity in prime locations with limited supply
• Superior construction with premium materials and systems
• Global tenant pool attracted by brand recognition

The Branded Residence Lifestyle

What's Included:

24/7 Concierge Services

• Restaurant and entertainment reservations
• Travel arrangements and transportation
• Event planning and ticket procurement
• Personal shopping and errand services
• Package receiving and secure storage

In-Residence Services

• Housekeeping (daily, weekly, or on-demand)
• Butler service for entertaining
• In-residence dining from signature restaurants
• Grocery provisioning before arrival
• Maintenance coordination

World-Class Amenities

• Resort-style pools and cabanas
• Full-service spas with signature treatments
• State-of-the-art fitness centers
• Private restaurants (often Michelin-starred)
• Wine cellars, screening rooms, business centers
• Children's programs and pet amenities

Global Benefits

• VIP status in brand loyalty programs
• Preferred rates at sister hotels (20–30% off)
• Priority access at sold-out properties
• Reciprocal use of other branded residences
• Exclusive owner events worldwide

How to Choose the Right Brand

Ultra-Luxury Seekers (Net Worth $50M+)

Consider: Aman, Rosewood

These brands prioritize intimacy, privacy, and architectural significance over scale. Aman commands the highest prices in the sector and attracts "Aman junkies"—devoted followers who stay exclusively at Aman properties. Rosewood emphasizes "A Sense of Place" with culturally distinctive designs.

Typical Buyer: Family offices, tech founders, entertainment industry, royalty

Full-Service Families

Consider: Four Seasons, Ritz-Carlton, St. Regis, Mandarin Oriental

These global brands offer comprehensive services, proven track records, and extensive worldwide networks. Four Seasons pioneered the category and has the largest portfolio. Ritz-Carlton integrates with Marriott Bonvoy. St. Regis offers legendary butler service. Mandarin Oriental blends Eastern and Western hospitality.

Typical Buyer: Executives, international families, corporate relocations

Design & Culture Enthusiasts

Consider: Faena, Edition

These boutique brands attract creatively-minded buyers. Faena (created by Argentine visionary Alan Faena) integrates arts, theater, and cultural programming. Edition (Ian Schrager's partnership with Marriott) emphasizes design-forward aesthetics and sophisticated nightlife.

Typical Buyer: Art collectors, fashion industry, creative professionals

Historic & Heritage Appreciation

Consider: Waldorf Astoria

The iconic Park Avenue landmark (opening after $2B restoration) offers a connection to hospitality history alongside new Florida developments.

Typical Buyer: History-minded buyers, classic luxury preference

Buying Process for Branded Residences

Pre-Construction

1. Reservation: 10% deposit to reserve unit
2. Contract: Additional 10–20% at contract signing
3. Construction Milestones: Periodic payments (varies by developer)
4. Closing: Balance due at completion (typically 50–60%)

Advantages: Lower entry price, choice of units, customization options Risks: Construction delays, developer performance, market changes

Resale

1. Offer: Submit through listing agent
2. Contract: 10% deposit in escrow
3. Due Diligence: Review condo documents, financials, rules
4. Closing: 30–60 days typical

Advantages: Immediate occupancy, known product, established community Considerations: Limited inventory, premium pricing over pre-construction

Rental Policies by Brand

Rental restrictions vary significantly by property:

Note: Policies vary by individual property. Confirm current rules before purchasing.

Frequently Asked Questions

What's the difference between branded residences and condo hotels? Branded residences are fully-owned condominiums with hotel services and amenities. Condo hotels are primarily investment vehicles where units join the hotel rental pool. Branded residences offer more flexibility, privacy, and typically higher appreciation.

Do branded residence owners pay hotel fees? Owners pay monthly HOA/condo fees covering building operations, amenities, and base services. Additional services (housekeeping, dining, spa) are typically à la carte. Some properties include resort fees; others do not.

Can I customize my branded residence? Pre-construction buyers often have significant customization options within brand design standards. Resale units may have owner modifications. Major changes require HOA and sometimes brand approval.

How do Marriott brands (Ritz-Carlton, St. Regis, Edition) differ from independent brands (Aman, Four Seasons)? Marriott brands integrate with Bonvoy loyalty program, offering points and elite status benefits. Independent brands often provide more exclusive, boutique experiences without corporate loyalty program structures.

Which branded residences allow short-term rentals? Properties with hotel rental programs (Four Seasons Surf Club, Ritz-Carlton Miami Beach, Edition Tampa) permit nightly rentals through the hotel. Standalone residences typically require minimum stays of 30–180 days. Airbnb-style rentals are generally prohibited.

Are branded residences available to foreign buyers? Yes. Unlike co-ops (common in NYC), condo ownership—including branded residences—has no citizenship requirements. Foreign buyers may face different financing options and tax considerations. See our Foreign Buyer's Guide for details.

Work With Us

Manhattan Miami Real Estate specializes in branded residences across New York, Miami, and Los Angeles. Our team provides:

• Pre-construction access to upcoming branded developments
• Off-market inventory not publicly listed
• Comparative analysis across brands and properties
• Developer relationships for preferred terms
• Rental program guidance for investor buyers
• Global buyer services including foreign purchase assistance

Whether you're seeking a primary residence, vacation home, or investment property, we'll help you navigate the branded residence market to find the perfect fit.

Contact Our Branded Residences Team →

Related Resources

• Guide to Living on Fisher Island Florida
• Miami's Iconic Residential Buildings
• Top 50 Penthouses in Miami
• Foreign Buyer's Guide
• Can Foreigners Buy Property in the USA?

Last Updated: December 2025