The Definitive Guide

Branded Residences

Luxury Hotel Residences in NYC, Miami & Los Angeles

Own a piece of the world's most prestigious hotel brands. Live with five-star service, world-class amenities, and legendary hospitality—every day.

St. RegisFour SeasonsMandarin OrientalRitz-CarltonAmanWaldorf AstoriaArmani/CasaAston MartinMercedes-BenzBentleyBaccaratPaganiFaenaRosewoodCiprianiNobuSt. RegisFour SeasonsMandarin OrientalRitz-CarltonAmanWaldorf AstoriaArmani/CasaAston MartinMercedes-BenzBentleyBaccaratPaganiFaenaRosewoodCiprianiNobu

What Are Branded Residences?

Branded residences are luxury condominiums developed in partnership with—or managed by—globally recognized hospitality brands. Unlike traditional luxury condos, these properties deliver the service, amenities, and standards of five-star hotels directly to your home.

The concept traces its origins to the early 20th century, but Four Seasons pioneered the modern branded residence model in 1985. Today, branded residences represent the fastest-growing segment of luxury real estate, with over 700 projects completed or in development worldwide.

Why Branded Residences Command Premium Prices

Professional hotel management maintaining impeccable standards
White-glove services from 24/7 concierge to in-residence dining
World-class amenities typically reserved for hotel guests
Brand equity that protects long-term value
Global benefits including VIP treatment at sister properties worldwide

For buyers in New York, Miami, and Los Angeles, branded residences offer something traditional luxury condos cannot match: the seamless integration of home ownership with five-star living.

Browse by Brand

We serve buyers across 9 luxury hotel brands with 41 properties spanning NYC, Miami, Los Angeles, and South Florida. Each brand offers a distinct experience—from ultra-exclusive Aman sanctuaries to design-forward Edition residences.

Ultra-Luxury Tier

For buyers seeking the absolute pinnacle of privacy, design, and exclusivity

Brand	Properties	Markets	Price Range	Avg $/SF	Explore
Aman	3	NYC, LA, Miami Beach	$5M–$100M+	$3,500–$10,000+	View All Aman Residences →
Rosewood	3	Beverly Hills, Miami Beach, Hillsboro Beach	$4M–$150M+	$2,500–$5,000+	View All Rosewood Residences →

Full-Service Luxury

Comprehensive hotel services with global brand recognition

Brand	Properties	Markets	Price Range	Avg $/SF	Explore
Four Seasons	6	NYC, LA, Miami, Surfside, Fort Lauderdale, Coconut Grove	$1M–$30M+	$1,500–$5,000	View All Four Seasons Residences →
Ritz-Carlton	7	NYC (3), Miami Beach, Sunny Isles, Pompano Beach, South Beach	$1.5M–$70M+	$1,200–$4,500	View All Ritz-Carlton Residences →
St. Regis	5	San Francisco, Bal Harbour, Brickell, Sunny Isles, Fort Lauderdale	$2M–$20M+	$1,200–$3,500	View All St. Regis Residences →
Mandarin Oriental	4	NYC (2), LA, Miami	$2.6M–$30M+	$2,000–$5,000	View All Mandarin Oriental Residences →
Waldorf Astoria	3	NYC, Miami, Beverly Hills	$1.8M–$50M+	$1,500–$4,000	View All Waldorf Astoria Residences →

Boutique & Lifestyle

Distinctive experiences with artistic vision and cultural programming

Brand	Properties	Markets	Price Range	Avg $/SF	Explore
Faena	3	Miami Beach, Miami River, NYC (partner)	$1.3M–$50M+	$1,500–$3,500	View All Faena Residences →
Edition	5	Miami Beach, Tampa, West Hollywood, Edgewater, Fort Lauderdale	$1.7M–$20M+	$1,000–$2,500	View All Edition Residences →

Branded Residences by Market

Miami & South Florida

30+ branded residences from Miami Beach to Fort Lauderdale. Four Seasons, Ritz-Carlton, St. Regis, Aman, and more.

Explore Miami Branded Residences →

New York City

Manhattan’s most prestigious addresses with Aman, Four Seasons, Ritz-Carlton, Waldorf Astoria, and Mandarin Oriental.

Explore NYC Branded Residences →

Are Branded Residences a Good Investment?

The Financial Case

Price Premium

Branded residences command 20–35% higher prices than comparable non-branded properties, reflecting their superior management, amenities, and prestige.

Rental Returns

Hotel-branded units typically achieve higher rental rates and occupancy. Access to the brand’s booking platform can significantly boost returns for investor-owners.

Resale Performance

Branded residences consistently outperform non-branded units on resale, with stronger demand from international buyers who recognize and trust the brand.

Value Protection

Professional hotel management maintains property standards that self-managed buildings cannot match. The brand’s reputation acts as a built-in quality guarantee.

The Branded Residence Lifestyle

Five-Star Services

Dedicated concierge and personal butler services
In-residence dining from world-class restaurants
Housekeeping, laundry, and valet parking
Priority restaurant and spa reservations
Maintenance coordination

World-Class Amenities

Resort-style pools and cabanas
Full-service spas with signature treatments
State-of-the-art fitness centers
Private restaurants (often Michelin-starred)
Wine cellars, screening rooms, business centers
Children’s programs and pet amenities

Global Benefits

VIP status in brand loyalty programs
Preferred rates at sister hotels (20–30% off)
Priority access at sold-out properties
Reciprocal use of other branded residences
Exclusive owner events worldwide

How to Choose the Right Brand

Net Worth $50M+

Ultra-Luxury Seekers

Consider: Aman, Rosewood

These brands prioritize intimacy, privacy, and architectural significance over scale. Aman commands the highest prices in the sector and attracts devoted followers who stay exclusively within the Aman ecosystem.

Typical Buyer: Family offices, tech founders, entertainment industry, royalty

Net Worth $10M+

Full-Service Families

Consider: Four Seasons, Ritz-Carlton

These brands excel at family-friendly luxury with comprehensive kids’ programs, multiple dining venues, and full-service management that handles everything from maintenance to travel arrangements.

Typical Buyer: Finance executives, entrepreneurs, international families

Net Worth $10M+

Design & Culture Enthusiasts

Consider: Faena, Edition

For buyers who prioritize art, culture, and design-forward living. These brands create immersive cultural environments with gallery programs, performance spaces, and celebrity chef dining.

Typical Buyer: Art collectors, media professionals, creative entrepreneurs

Legacy Brands

Historic & Heritage

Consider: Waldorf Astoria, St. Regis, Mandarin Oriental

Iconic hotel brands with decades or centuries of heritage. Perfect for buyers who value tradition, provenance, and the prestige of globally recognized names in hospitality.

Typical Buyer: Diplomats, old-money families, corporate leaders

Buying Process for Branded Residences

Pre-Construction

Brand & Building Selection

We identify projects matching your lifestyle, budget, and investment goals across our 41-property portfolio.

Pre-Market Access

Many branded residences offer pre-launch pricing to our clients before public release, often at 10–15% below launch prices.

Reservation & Contract

Secure your unit with a reservation deposit, followed by contract review with your attorney and milestone-based deposit schedule.

Resale

Market Analysis

Comprehensive pricing analysis against comparable branded and non-branded properties in the same submarket.

Building Approval

Many branded buildings have board approval processes and right-of-first-refusal provisions that require careful navigation.

Close & Transition

Coordinate with building management for seamless ownership transfer, including transfer of hotel program membership.

Frequently Asked Questions

What is a branded residence?

A branded residence is a luxury condominium developed in partnership with a globally recognized hotel or lifestyle brand. Owners receive the service standards, amenities, and management of a five-star hotel within their private residence.

Are branded residences more expensive than regular luxury condos?

Yes, branded residences typically command a 20–35% premium over comparable non-branded properties. This premium reflects the superior management, services, amenities, and brand prestige that come with the property.

Can I rent out my branded residence?

Rental policies vary by brand and building. Many branded residences offer rental programs managed by the hotel brand, which can provide significant income. Some buildings restrict short-term rentals while others encourage them as part of the hotel’s room inventory.

What are the ongoing fees for branded residences?

Monthly fees typically include building maintenance, hotel services, amenity access, and management fees. These fees are generally higher than non-branded buildings but reflect the elevated level of service and maintenance provided.

Do I get hotel benefits as an owner?

Yes. Most branded residences include VIP status in the brand’s loyalty program, preferred rates at sister properties (20–30% off), priority access during peak periods, and reciprocal use of other branded residences worldwide.

How do branded residences perform as investments?

Branded residences have historically outperformed non-branded luxury properties on both appreciation and rental yield. The brand’s global marketing reach and management standards protect long-term value.

Which branded residence brands have the highest resale value?

Ultra-luxury brands like Aman, Rosewood, and Four Seasons consistently command the highest resale premiums. Aman residences, in particular, have seen appreciation rates of 15–25% above comparable non-branded properties in the same markets. Ritz-Carlton and Mandarin Oriental also perform well on the secondary market, especially in prime locations like NYC and Miami. The key drivers of resale value include brand prestige, location, building quality, and the strength of the hotel operator’s management agreement.

What is the difference between a branded residence and a hotel condo?

While both are affiliated with hotel brands, they differ in ownership structure and usage. A branded residence is a fully deeded private home within a development managed by a luxury hotel brand—owners have unrestricted use and full ownership rights. A hotel condo (or condo-hotel) operates more like a hotel room that you own: units are typically part of the hotel’s rental program, may have usage restrictions, and are furnished to hotel standards. Branded residences generally offer more privacy, customization options, and higher price points than hotel condos.

Work With Us

We have helped clients in over 40 countries buy or sell their homes. As the only boutique brokerage with deep expertise in both Manhattan and Miami branded residences, we provide unparalleled access to pre-construction pricing, resale inventory, and off-market opportunities.

Whether you’re seeking an Aman sanctuary, a Four Seasons family home, or an investment-grade branded unit, we guide you from brand selection through closing.

Schedule a Consultation →

Get the 2026 Branded Residence Price Guide

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MANHATTAN MIAMI REAL ESTATE

Branded Residences

What Are Branded Residences?

Why Branded Residences Command Premium Prices

Browse by Brand

Branded Residences by Market

Miami & South Florida

New York City

Are Branded Residences a Good Investment?

The Financial Case

Price Premium

Rental Returns

Resale Performance

Value Protection

The Branded Residence Lifestyle

Five-Star Services

World-Class Amenities

Global Benefits

How to Choose the Right Brand

Ultra-Luxury Seekers

Full-Service Families

Design & Culture Enthusiasts

Historic & Heritage

Buying Process for Branded Residences

Pre-Construction

Brand & Building Selection

Pre-Market Access

Reservation & Contract

Resale

Market Analysis

Building Approval

Close & Transition

Frequently Asked Questions

Work With Us

Related Resources

Branded Residences NYC

Branded Residences Miami

Ultra-Luxury Real Estate: NYC & Miami

International Buyer’s Guide

Luxury Apartments in Miami

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